Outline

 I.     To Design: A planned arrangement of visual elements to construct an organized visual pattern

·      Content: The concept/ subject/ narrative

·      Form: The manipulation of materials and visual characteristics

All design evolves from point/ line/ plane

II.     Design Principles

·      Unity

·      Harmony

·      Simplicity

·      Emphasis

·      Focal point

·      Scale

·      Proportion

·      Balance

·      Rhythm

Design Elements

·      Line

·      Shape/ volume/ mass

·      Texture

·      Illusion of space

·      Time and kinetics (motion)

·      Value/ color

·      Virtual space

III.     *Analysis: problem solving and communicating an idea

*Perception: nature, art history, and culture

*Material exploration: visual experimentation, process sketching and building

IV.     Compare and contrast:

·      2-Dimensions are: length and breadth

To establish marks on a flat planar surface, that has no depth except for the illusionary kind. In the 2-d world we can organize visual elements to create harmony and unity on a picture plane.

·      The 2-Dimensional design: is essentially a world of human creation: mark making, drawing, painting, printing, (and even writing) are activities that lead to the formation of illusion of space, aesthetic and intellectual content.

     V.         In a 3-Dimensional design, we also strive to organize visual elements to create harmony and unity, but in relation to three design directions:

·      Length: vertical direction: up and down

·      Breadth: horizontal direction: goes from left to right

·      Depth: transverse direction: forwards and backwards

We live in a 3-dimentional world: what wee is not a flat picture plane only, but an expanse of objects in space, with physical depth and third dimension.

x= Depth: transverse direction: forwards and backwards

y= Breadth: horizontal direction: goes from left to right

z= Length: vertical direction: up and down

VI.     The 3-Dimensional World

To understand a three-dimensional object, we need to view it from different angles and distances, and try to grasp a full understanding of its three-dimensional reality.

What we see is a continuum of space that we are enveloped in: up& down, side to side, and what is close, or far away.